For my Billboard ancillary, as a group, we photographed each character against a brick wall.
This represents that they live in an urban area.
Brick walls can also separate people, it reflects that people in the soap need to be separated, such as separating the fight, between the 3 male characters.
The slogan 'where everbody knows your name' was taken from a previous soap opera 'Cheers'. This could represent that there is close friendships in the soap, and that they all know each other. This follows the convention set by soap operas such as Coronation Street, or Eastenders, where everybody knows everybody on their street!
P.C
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